Email Marketing
It’s great attracting new customers, but it’s even better when you keep them.
Keep your stakeholders in the loop with automated communication, and with customised, segmented email marketing, you can make sure your customers keep coming back.
£0
spent
£320,000
generated
Case Study
1st Class Credit Union
Email Marketing
Situation:
Our clients, 1st Class Credit Union wanted to increase uptake in their debt consolidation loans, whilst keeping outreach costs low.
Task:
We decided that an email campaign would be the best way to reach our target audience, as it represented a low campaign cost, whilst allowing us to speak to specified groups.
Action:
We segmented the audience into 3 distinct groups and wrote each group their own personalised email, promoting the product and its’ benefits for each.
Result:
We monitored the impact on loan applications, which generated over £320,000 in revenue for the client, whilst spending £0 on advertising.